HomeSwerv Pro · Field Tools

Markup is a guess.
Margin is a strategy.

Build a professional estimate that defends your price — line by line, cost by cost. When your customer Googles "how much should this cost," you'll have the answer before they do.

💬 "ChatGPT will give them a number. This gives you the defense of yours."

🏢

Your Business Profile

Saved to your device. Appears on every estimate you generate. Upload your logo and it goes on the document — branded to you, powered by HomeSwerv Pro.

Business Logo

Click to upload logo
PNG, JPG, or SVG — appears on all estimates

Business Name

Owner / Contact Name

Phone

License Number (optional)

Website (optional)

✓ Profile saves automatically on this device. When HomeSwerv Pro launches, your account syncs across all devices.

📋

Job Details

Appears on the estimate your customer receives.

Customer Name

Job Address

Estimate Number

Valid Through

Scope of Work

🔩

Line Items

Every cost that goes into this job. The more specific, the more defensible your price.

Description	Qty	Unit	Unit Cost	Total

Labor Hours

Labor Rate iYour true loaded labor cost per hour — including taxes and workers comp on top of wages. Not what you pay your tech. What it actually costs the business.

$ /hr

Material Waste % iAlways order more than measured. 10% is standard for most trades. Tile, lumber, and paint run 12-15%.

📈

Overhead & Profit Margin

This is where most contractors leave money on the table — or confuse markup for margin.

Overhead This Job iYour monthly overhead ÷ jobs per month. Every job must carry its share of keeping the business running.

Risk Buffer iContingency for scope unknowns, change orders, and material variance. Not uniform padding — scoped to this job type.

10%

5% Repair 10% Install 20% Remodel

Target Profit Margin iThis is MARGIN — not markup. A 25% markup on $1,000 costs = $1,250. A 25% MARGIN on $1,000 costs = $1,333. You keep more with margin. The tool shows you both.

22%

10% Tight 22% Standard 30% Good 40% Premium

Markup vs Margin — The Difference on This Job

Your Total Costs

materials + labor + overhead + risk

Using Markup (common mistake)

applying % on top of cost

Using Margin ✓ (correct method)

your price to hit target margin

Calculate above to see your number

Estimate For

Estimate Details

Description	Qty	Unit	Total

Materials & Supplies$0

Labor$0

Overhead & Operations$0

Risk & Contingency$0

TOTAL ESTIMATE $0

HomeSwerv Pro · Professional Tools for Home Service Businesses
For estimation purposes. Material costs vary by market and supplier. Always confirm local permit requirements.
Estimates are not contracts. Full terms available at homeswerv.com

Estimate For

Estimate Details

Send This Estimate